Study: Turning content dollars into audience - Page 4



Managing Director, Head of TMT Practice,

Munich & Dubai

Dr. Alexander Henschel serves as Managing Director at

goetzpartners' Munich and Dubai offices and is responsible for

the Telco, Media and Technology Practice. Dr. Henschel has

in-depth consulting experience in the telecommunications


Within these industries, he has advised numerous international

companies in setting up and implementing large transformation

programs as well as network infrastructure strategies and

footprint optimizations.

Dr. Henschel is the author of various studies and a renowned

speaker and presenter at numerous events such as ANGA COM.

and Medientage München.

The authors wish to thank Alexander Reitmann, Mikhail Chudnovskiy, Johannes Feddersen, and Vanessa

Boog for their contributions to this publication.


Conrad Bethge

Senior Consultant, TMT & Digital Practice,


Conrad Bethge has supported several media companies with the conceptual design and execution of strategy and digitalization programs. This involved mainly the development of top-line

drivers and the identification of growth initiatives.