Study: Turning content dollars into audience - Page 17

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Figure 3 – Content Efficiency Index

1) Where 2019–2020/2020–2021 data is not yet available, 2018–2019 YoY growth is shown.    2) In %, paying subscribers for streaming platforms only     3) In %     4) Content share for both ARD and ZDF combined     5) YoY growth of overall spending (including content spending)

Source: Institute for Media and Communications Policies, Statista, Bloomberg Intelligence, company annual reports, company websites, goetzpartners

Source: Institute for Media- and Communications Policies, Statista, Bloomberg Intelligence, company annual reports, company websites, goetzpartners

Content Efficiency Index, 2019-20201)