12
Comparing the perception of the content provided, US platforms are ranked much higher for
most criteria, except for Apple TV+. Overall, Netflix receives the highest scores (77% of the participants ranked it as very good or good on average), followed by Disney+ (75%) and Prime
Video (72%).
However, the three providers ranked best are also the ones that are most expensive. Thus, our data
supports the statement of “Content is King”, since consumers are willing to spend money for
services that they regard as having high-quality content.
**226 participants in Germany
Among a selection of 12 criteria, those regarding content quality, depth, and breadth of content
were most important (survey participants selected important or relatively important) for
consumers in the choice of their streaming provider7). Besides these criteria, price and the absence
of advertising were the other two decisive elements8). In terms of pricing, around 30% of consumers
are willing to pay €16-20 per month for streaming services. Almost 28% are even willing to pay
more than €20 per month. This allows consumers to subscribe to two or three streaming services
within their budget.