14
94 % of the study participants believe that , at minimum , B2B partnerships are important for their companies .
With respect to the future , those surveyed also say that B2B partnerships will play a decisive role for a company ’ s positioning in the market . 69 % of the interviewees expect the significance of such partnerships to continue to grow , and 31 % believe that they will remain as significant as they are now .
HIGH IMPORTANCE OF B2B PARTNERSHIPS TODAY
“ On a scale of 1 to 10 : How important are B2B partnerships for your company today ? 1 means not important and 10 means very important .”
FUTURE
“ What role will B2B partnerships play for the market positioning of your company in the next five years ?”
|
10
9
8
|
very important |
25 % |
31 % |
38 % 94 % |
( further ) increasing and ( very ) high importance |
7 |
|
|
|
6
5
|
69 % |
equal and ( very ) high importance |
1 |
% |
of mentions |
( N = 16 ) |
We must definitely switch to partnering if we want to be competitive in the future .
Top executive , Online Shop Management , 1 & 1 , Germany
5.2 . MORE SPEED , MORE DIFFERENTIATION , MORE DIGITALIZATION
An ever-increasing time to market and ensuring that the telco company is established as a digital brand are the priority goals for study participants who bank on B2B partnerships . With the support of their cooperation partners , telcos want to obtain access to skills that they lack and that are difficult to establish – and leverage them to unlock new markets and accelerate their entry into them . Specifically , B2B partnerships can help solve technical problems such as how to handle growing data streams and cut down on trial-and-error phases in new business segments .