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FORCES DRIVING THE DEVELOPMENT OF NEW BUSINESS MODELS REGULATORY
STRUCTURAL TECHNOLOGICAL
Possible relaxation of existing regulatory framework / regulation of telcos , especially with respect to net neutrality and consumer protection . This loosening is apparent in the new regulation that the European Commission has adopted , which , for example , made it possible for streaming services to operate within the EU seamlessly without any restrictions . 3 )
Promoting investments ( through subsidies or tax relief ).
Company-specific : Restructuring of intracorporate structures focusing on digital issues : Simplifying work processes , attitudes , and decision-making levels helps to make companies faster and more flexible . Innovation hubs or corporate ventures can provide the requisite leeway to this end .
Demand-induced : The expectations of a new generation – the digital natives – because they are considered end customers who are less willing to pay for services , yet increasingly expect to have access to all data and apps everywhere and at all times .
Greater data allowances can be processed in real time thanks to improved methods of analysis .
High level of market penetration with smartphones and good mobile coverage drives customers ’ demand for new services . By 2021 , 50.5 % of the world ’ s population will have a smartphone 4 ) ; currently a mere 1.3 billion people do not yet have access to a broadband network . 5 )
In the cloud : positive developments with respect to data security / privacy ( protection of personal data ). goetzpartners also sees the following drivers at work :
Many sectors recognize the potential of IoT applications ( e . g . industry , healthcare ).
Powerful network technologies , advanced end user devices ( smartphones , tablets ) as well as new device categories ( wearables , voice assistants ).
Low consumption of energy and established security standards make services attractive for broader customer groups .
B2B : standardized network technologies ( e . g . NarrowBand IoT , LTE-M , 5G ) and economical hardware ( sensors , actuators ) enable more efficient IoT solutions .
3 ) European Commission ( 2017 ). Digital Single Market : EU negotiators agree on new rules allowing Europeans to travel and enjoy online content services across borders .
Retrieved from http :// europa . eu / rapid / press-release _ IP-17-225 _ en . htm 4 ) Statista ( 2017 ). Digital Economy Compass . 5 ) GSMA ( 2017 ): The Mobile Economy 2017 .