Scenario 2020:
Content & entertainment
Start binge watching the new season of a series
in the living room and continue on the train?
Have customized news sent to your smartphone?
Quickly check traffic reports before going for a
drive? The customers of a telco company can do
all of that now through a centralized dashboard
that their provider makes available to them in
accordance with their interests and needs. This is
because the provider makes proprietary content
formats available, buys others through partnerships
with media companies and integrates OTT
services seamlessly into its own offerings.
Accordingly, the customer’s invoice no longer
specifies data packages, not to mention voice
minutes or individual text messages. The customer
buys a content and entertainment package
instead – from premium offers with the ability to
select from among hundreds of content channels
including cloud photo archiving and blazing fast
down- and uploads, all the way to economical yet
limited options for students. The advantage for
the customer? As the telco provider is the general
contractor for the customer in all matters related
to content & entertainment, it also has an overview
of all of the costs. At the same time, the offer
is extremely attractive, because it is tailored to
the customer’s preferences.