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SEIZE THE OPPORTUNITY - NOW!
Markets in Sub-Saharan Africa as well as East Asia and Pacific provide substantial growth opportunities. The current COVID-19 is a unique opportunity for telcos to showcase mobile money’s tremendous potential and to use of the greater good as well as for their own benefit.
Keys to success in the mobile money market
TAP INTO THE EXISTING CUSTOMER BASE
Tap into the existing base of mobile customers and grow mobile money adoption through dedicated sales forces, attractive end-user pricing, and preferential recharge conditions, thereby directly translating own cost savings (e.g. from the elimination of scratch cards) into tangible customer value.
BUILD AN ATTRACTIVE PLATFORM
Build an attractive platform, including favorable pricing conditions and standardized API that allow partners to connect easily and at minimal costs.
FORGE PARTNERSHIPS TO GROW THE ECOSYSTEM
Actively recruit a diverse set of partners including merchants, employers, government agencies, banks, and even other telcos. With the addition of every new customer, the value of the network increases, eventually unleashing powerful exponential growth.
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