FOUR LEVERS TO GROW THE MOBILE MONEY NETWORK
(3) Offering superior recharge conditions for prepaid top-up via mobile money
The provision of superior recharge conditions for airtime top-ups via mobile money is another powerful incentive. Benefits are typically granted in the form of multipliers on purchased airtime (e.g. receive double the data/ airtime for a given recharge value) and are very effective when it comes to converting existing mobile customers to mobile money.
(4) Building an attractive ecosystem of diverse partners
The most effective way to grow the mobile money, however, is to transform it into a diverse ecosystem. This way, the network does not just stay limited to end-users. Instead, it can accommodate a wide range of other participants, such as merchants, employers, government agencies, banks, and even other telcos. Ecosystem partners can use the mobile money network to offer their services to a broad group of individuals. At the same time, they can leverage their own customer base to drive additional traffic to the platform.
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