Conclusion
resources , implementation and results ), we would like to offer these committed and creative decision-makers the following four recommendations for action :
1 . Focus your corporate activities on social challenges that are important for your company . Achieve more impact by focusing on clearly formulated and ambitious goals that are aligned with your economic performance capacity .
2 . Do not just make a financial commitment . Involve all the resources your company has at its disposal : your products and services , your networks and access points , your technologies and the skills of your employees . In short , your financial , intellectual and social capital .
3 . Demolish silos that have been in place far too long . Work towards centralised and interdisciplinary governance of Corporate Citizenship , together with the departments responsible for sustainability , communications , human resources and innovation . Put in place efficient digital systems to organise social engagement activities and to measure and report their impact .
4 . Bring on board other societal actors who can play a central role in resolving your chosen challenge . Form alliances and advocate publicly for the common cause .
By means of strategically oriented Corporate Citizenship , companies turn missed opportunities into opportunities that can be seized – by society , employees , suppliers and customers alike . One can only speculate what 40 companies with over a trillion euros in turnover and several million employees could achieve if they all took the ‘ Strategic ’ or ‘ Integrated ’ approach . With strategies that transform and direct their own core business towards the Sustainable Development Goals . With their corporate efforts , with their products and services , with their financial , intellectual and social capital . With clear goals , which they report on to their stakeholders with the same scrupulous rigour as they apply to their quarterly figures . They could change society for the better in the long term . Whether in terms of mobility , public health or energy security , whether in communication , finance , logistics or other areas , there is potential everywhere .
Ambitious companies are rewarded by a pioneering role that puts them in an advantageous position vis-à-vis various stakeholders . With greater customer retention , more committed employees , more productive suppliers , and with state actors and civil society working in partnership with them .
Strategic Corporate Citizenship can also pave the way to a future in which your company will continue to operate successfully in the market for many years to come , making the world a little better every day . We wish you every success in this endeavour !
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