STUDY: Missed opportunities | Page 44

Finding 10 : There is a lack of impact assessment .

The impact of Corporate Citizenship remains largely unclear .
“ If I ’ m convinced that I am making a contribution here , I don ’ t have to back everything up with a figure . The numbers that are out there in the sector are not always reliable anyway .”
First and foremost , Corporate Citizenship pursues social and environmental goals and only serves the company itself as a by-product . Its quality is therefore measured primarily in terms of its social effectiveness . However , most DAX companies report only rudimentarily on their Corporate Citizenship . Consistent reporting on activities using quantitative key performance indicators ( KPIs ) is important to ensure that engagement is geared towards measurable social impact , true to the guiding principle : “ What gets measured gets done ”. 28 It is also essential to ensure that Corporate Citizenship activities can feed into corporate ESG assessments . The relevant KPIs come under four headings : Input , Output , Outcome and Impact .
IOOI Logic
Input
Output
Outcome
Outcome
Resources employed in the context of social engagement
Concrete actions or products created through social engagement
Benefits that an intervention delivers to its target groups at an individual or aggregate level
Overall societal impact achieved through an intervention
e . g . donations or hours of service
e . g . educational opportunities , medicines
e . g . higher level of education , cured illness
e . g . sustainably improved opportunities and life expectancy
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