STUDY: Missed opportunities | Page 38

Finding 7 : Corporate volunteering still makes relatively little use of employee expertise .

Almost all DAX companies involve employees in their Corporate Citizenship activities through corporate volunteering , but the professional skills they bring are rarely put to good use .
“ Workers not only expect their employer to do something for society ; they also say : ‘ Give me the opportunity to make my contribution .’”
Employee participation plummeted during the COVID 19 pandemic , as social distancing made many of the customary formats impossible . Nevertheless , all interviewees consider corporate volunteering to be important . 36 out of 40 companies support corporate volunteering , but to very different extents and degrees of professionalism . Henkel , for example , is particularly generous in this respect : the company grants its employees five paid days a year for volunteering , in exchange for which each day taken by an employee must be supplemented by a day from his or her own leave allowance . This underscores the commitment of all involved and maximises the potential impact on society .
The focus of volunteering is often on internal impact : Interviewees emphasised that younger workers in particular increasingly expect their employer to assume
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