Finding 6 : Companies still rarely link social engagement with their core business .
A number of DAX companies promote social entrepreneurship , but only a few have integrated social innovations into their own value creation so far .
Many decision-makers are asking themselves where the boundary between core business and Corporate Citizenship should be and what significance this boundary still has today . In the context of sustainability strategies , environmental and social factors such as pollutant emissions , gender equality and human rights are also becoming more important in the core business . Furthermore , an increasing number of companies are adopting ‘ Shared Value ’ approaches that “ enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates ”. 19 Examples of such business models can also be found in the
DAX , e . g . in the socially and environmentally oriented insurance services of Munich
RE and Allianz , which are particularly aimed at customers in countries of the Global South . However , these are firmly anchored in a conventional core business strategy as they do not necessarily prioritise social over financial outcomes .
32