STUDY: Missed opportunities | Page 24

Finding 2 : More resources have been mobilised in the pandemic .

The resources used by companies for the purpose of Corporate Citizenship have increased significantly during the COVID-19 pandemic .
Based on available figures from 26 DAX companies , more than € 860 million in cash and in kind was donated to charitable causes in 2020 . In 2019 , the amount was around € 515 million ( from 23 companies ); however , some companies have changed their reporting practices since then . There continue to be difficulties in assessing the total figure for donations and other resources that DAX corporations provide . There are no uniform rules for reporting such corporate activities : donations , sponsorships , gifts in kind and other expenditures are sometimes aggregated , sometimes reported separately .
The increase is largely due to the pandemic , as many companies augmented their in-kind donations in particular during the crisis . A good example is Henkel , which almost quadrupled its donations from approximately € 8 million in 2019 to around € 30 million in 2020 . In the course of the pandemic , the company has donated 110,000 litres of disinfectant , more than 5 million hygiene