STUDY: Missed opportunities | Page 22

Finding 1
One member of the index that has made significant progress since the previous study is Siemens . The company has more clearly defined its three main areas of commitment ( Access to Technology , Access to Education , and Sustainable Support of Social and Cultural Structures ) and linked them to core business and the sustainability efforts in its Vision 2020 + strategy document . Some activities , such as various scholarship and educational programmes in different markets , take place within the company ’ s value chain , thereby enhancing their effectiveness .
E . ON has likewise made improvements , with an increased focus on ‘ Strategic Involvement ’ in the areas of energy access , climate change and future generations . Also contributing to improvement are relatively ambitious programmes in the areas of energy poverty and electricity supplies to private tenants as well as a structurally integrated approach involving both Corporate Citizenship and sustainability .
Munich RE and Henkel are two other companies putting in a convincing effort . Munich RE has a broadly integrated approach involving both sustainability and Corporate Citizenship , which is implemented with professionalism and transparency . The group ’ s corporate activism in the area of climate protection may also be lauded . Henkel is meanwhile increasingly focusing its efforts on sustainability issues and has significantly increased donations in 2020 . Praise is also due for its extensive fostering of employee involvement . Both companies have relatively advanced reporting practices .
Bayer , Deutsche Post , Deutsche Telekom , Merck and SAP have strengthened and consolidated their good performance documented in the previous study . These companies are well on their way to adopting an integrated approach in the coming years . The companies have prioritised different aspects : Bayer has significantly expanded outcome reporting on Corporate Citizenship as part of its overall ESG reporting ; Deutsche Post has continued to institutionalise and combine its global Corporate Citizenship programmes under the aegis of a central department ; Deutsche Telekom and SAP have
Corporate Citizenship type development of the 25 ‘ old ’ DAX companies
70
60
50
Data in percent
40
30
20
10
0
Spontaneous
Reactive
Committed
Strategic
Integrated
DAX25 ( 2017 ) DAX25 ( 2021 )
20