STUDY: Missed opportunities | Page 20

Finding 1 : Little has happened since 2017 .

The pressure of public opinion on companies to become more sustainable is increasing at a phenomenal rate , but their Corporate Citizenship is developing only slowly .
III Porsche SE was excluded from the analysis because it is a holding company without any Corporate Citizenship of its own . In addition , Beiersdorf replaced Deutsche Wohnen in the DAX at the end of October 2021 , but only after the editorial deadline .
With the increased social demands on companies , the need for a well-thought-out Corporate Citizenship strategy has grown rapidly . However , only a few companies as yet are taking targeted action to achieve a positive social impact . Our study shows that most companies are leaving extensive potential untapped .
Of the companies that we looked at in the previous study , 25 are currently still members of the DAX . 15 companies have joined since 2017 , ten of them since September 2021 : Airbus , Brenntag , Covestro , Delivery Hero , Deutsche Wohnen , HelloFresh ,
MTU Aero Engines , Siemens Energy , Siemens Healthineers , Puma , Qiagen , Sartorius , Symrise and Zalando . These have entered at different positions in our typology . III
Many companies have moved on since 2017 , but only four companies that were already present in the DAX in 2017 have since initiated sufficiently large changes to be promoted to the next higher Corporate Citizenship category . Five companies that were already rated as ‘ Strategic ’ in 2017 are also well on their way to an integrated form of Corporate Citizenship .
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