Offers financial donations , with no strategic intent ( e . g . spontaneous donations to local charities and NGOs ) |
Makes regular financial donations , but mostly without any specific intended impact ( e . g . mainly localised giving is combined with early-stage long-term projects ) |
Seeks long-term involvement in selected areas , partly linked to core business ; activities are partly impact oriented , but assessment of results is not rigorous |
Pursues a focused strategy with synergies between social engagement and core business ; orientates activities by results and impact |
Integrates Corporate Citizenship into its core business ; activities are intended to generate long-term financial success and demonstrable social impact in equal measure |