STUDY: Missed opportunities | Page 16

Study design

The study is based on publicly available information as well as interviews with managers in DAX companies . The companies are evaluated according to the framework developed by Wider Sense and goetzpartners .
The study examines the extent to which the Corporate Citizenship activities of the
DAX companies are impactful and strategically aligned . In order to generate as complete a picture as possible , it utilises the following three-step approach :
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Analysis of publicly available information : We first analysed the data that the DAX40 companies publish in their annual financial and sustainability reports and on their websites .
Interviews with CSR officers : For this study , we conducted interviews with representatives from 28 of the 40 DAX companies . II
Ɂ Discussions with experts from our network contextualised the results .
Based on the analysis , the companies were classified according to the following five Corporate Citizenship types , as in the previous study .
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The remaining DAX companies did not respond to our enquiries or did not put forward anyone for an interview about their Corporate Citizenship activities .
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