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3| Success factor: combination of channel and content
Customers have preferences as regards content
and channel – the right combination is crucial
AT A GLANCE
MEDIA CONSUMPTION BY PLATFORM AND CATEGORY
Customers have clear preferences as
to what content they prefer on what
devices. Above all, weather, news
and game apps dominate across all
devices, although there are devicespecific
differences in preferences;
for example, the topic of
communication is among the top 3
only for the smartphone.
Top 3 app categories for each device
33%
Music/
radio
40%
Weather
36%
News
Preferred platforms for media consumption
Central portals with all the
content of all providers
(e.g. MSN, T-Online)
39%
Users also have a clear preference as
regards access channels for using
media. 62% prefer a central platform
and the majority one where all
providers are represented. That
underscores the necessity of a multichannel
distribution strategy.
48%
News
61%
Weather
55%
Games
Special provider sites
(e.g. Bunte.de, Sky.de)
38%
48%
Games
60%
Weather
53%
Communication
Central platforms
for all types of media
(e.g. MyVideo, Zattoo)
23%
Source: goetzpartners consumer survey 2015