12
Every company is assessed individually and given a score between one ( weak ) and five ( strong ) for each of the twelve guiding questions . The definitions of what is “ weak ” or “ strong ” are based on academic findings , expert discourses and our sector experience . For instance , a company that takes stewardship of one clearly defined societal challenge scores five points , while a company that lacks focus and engages in a variety of different activities encompassing for example health , education , refugees , environment , culture , sports and others scores only one point .
CORPORATE CITIZENSHIP TYPOLOGY
The results of the four dimensions were aggregated to a final score , and each DAX 30 company was categorized as one of five Corporate Citizenship types :
THE SPONTANEOUS provide opportunistic financial donations that do not have a specific strategic focus
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THE DONORS show a somewhat diluted focus and shortterm resource planning with donations directed towards NGOs
THE COMMITTED address some long-term challenges and has allocated appropriate resources for this purpose , yet is not explicitly oriented towards results and impact
THE STRATEGISTS display a focused strategy and has a clear orientation to results and impact
THE INTEGRATED integrate Corporate Citizenship fully into the company ’ s daily business and social value chain
While we consider the existing activities of each DAX 30 company as valuable contributions , we are convinced that a more strategic and integrated approach will create greater impact with the resources invested – both for society as well as for the company itself . ||