11
APPROACH
The methodology of this benchmarking study derives from the combined consulting experience of Beyond Philanthropy , a Corporate Citizenship and philanthropy advisor , and goetzpartners , a Strategy , M & A and Transformation advisory , and was developed and refined in a process of ongoing stakeholder involvement and feedback . The analysis of DAX 30 companies presented in this report is based on data from three different sources to provide the most holistic and comprehensive picture possible 4 .
Information gained through extensive DESKTOP RESEARCH ,
questionnaires sent to DAX 30 INVESTOR RELATIONS DEPARTMENTS , especially for areas with limited publicly available information , and
discussions with SECTOR EXPERTS , including heads of sustainability departments of global corporations , leading researchers in the field , and representatives from the foundation sector and civil society .
The analysis is based on twelve guiding questions in four dimensions , aiming to capture all relevant aspects in order to provide a holistic picture of Corporate Citizenship .
STRATEGY 1
Are activities clearly focused on a limited number of topics ?
RESOURCES 4
How high is the company ’ s financial giving in the form of cash donations ?
2 |
How are activities connected to the company ’ s core business ? |
5 |
How are the company ’ s employees involved through corporate volunteering ? |
3 |
Are activities integrated into a social value chain ? |
6 |
What amount and quality of in-kind donations does the company provide ? |
IMPLEMENTATION 7
How is the organizational structure for Corporate Citizenship activities set up ?
RESULT 10
How strongly does the company engage in awareness-raising for its chosen cause ?
8 |
Are clear procedures and responsibilities defined ? |
11 |
How does the company engage in topicspecific networks and collaborations ? |
9 |
Are KPIs defined and reported regularly and transparently ? |
12 |
What impact is achieved and is the impact measured systematically ? |
4 Criteria were excluded from the assessment in cases where no data was available