Student Workshops 2025 | Page 4

BUSINESS
Workshop
How to Brand a Product or Service
This interactive workshop will introduce students to an important source of competitive advantage: branding. Students will learn why branding is important for both the marketers and the consumers, and be exposed to the key elements that need to be taken into consideration when naming a product. They will then be given a chance to create and explain a brand name and its meaning for a given product / service.
Location( please select) Your school Monash
Duration
Maximum pax
Equipment required
1.5 hours
40
Mahjong paper,
pencils, erasers and
coloured marker pens
Preferred venue
Classroom
Justice in Business Today: Tackling Modern Slavery Through Sustainable Supply Chains
N / A
1.5 hours 50
This workshop immerses participants in an interactive learning journey that critically examines the intersection of business, ethics, and human rights. Participants will work in groups to explore the challenges of modern slavery in supply chains, apply their insights to a practical case study, and design a poster that illustrates innovative, ethical, and sustainable solutions for responsible business practices.
Me or US
Participants will delve into the world of economics by exploring the renowned concept of the Prisoner’ s Dilemma. Through interactive activities and discussions, they will gain insights into the delicate balance between cooperation and self-interest, a fundamental aspect of economic decision-making.
N / A
1 hour 24
Monash Scavenger Hunt
Students will be given a list of items to look for and activities to complete around campus. They will practice problem-solving in a tangible and fun way and familiarise themselves with Monash.
N / A
40 minutes 30
‘ Packaging’ – The Silent Salesman
Packaging is a powerful marketing tool. It shapes brand identity, capturing attention, and influencing consumer expectations. With only three seconds to stand out, design matters. In this interactive workshop, students will create packaging for a product while exploring how design elements add value and impact consumer choice.
1.5 hours
40
Mahjong paper, pencils, erasers, coloured marker pens and colour pencils
Classroom
Puzzle Trouble
Develop communication and teamwork skills in this hands-on activity.
1.5 hours
40
Mahjong paper, sticky
notes and coloured
marker pens
Classroom
The Fintech Revolution
1.5 hours
40
N / A
Classroom
This workshop explores how fintech is reshaping the global financial landscape, transforming traditional services in payments, lending, investment, and insurance through AI, blockchain, and mobile tech. Students will gain insights into its opportunities, challenges, and impact on the future of finance.
Who is Eggcited?
This workshop immerses students in some components of marketing strategy and being in a company. The context is to promote the egg at different price levels and present it to potential customers. Students will learn about product values and pricing strategy and have some fun with the hands-on activity of designing an advertisement.
N / A 1.5 hours 30
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