this creates a safer environment for asking and responding to
challenging or provocative questions.
With offices worldwide, our new employees require flex-
ibility to work collaboratively from any location and on any
device. It’s important that we scaffold this flexibility with a
platform that works on their preferred device without sacri-
ficing the quality of the new employee experience. The Adobe
Connect mobile app enables us to engage any employee with
the same rich experience in a consistent, scalable way without
compromise.
New employees respond
Another advantage of leveraging Adobe Connect as the
digital platform to support Adobe Life Orientation is the re-
sulting data, analytics and insights. We track engagement and
measure employee sentiment both during the experience itself
and with a follow-up survey to check in with new employees
after they’ve settled in.
Throughout the experience, we see nearly all new hires ac-
tively participate by taking polls, responding to questions via
the various chat pods, or engaging with the hosts or other new
hires directly. When compared with even smaller face-to-face
classroom sessions, participation in our digital experience
is considerably higher through the multichannel options for
communication and engagement.
And it’s not just a spike in the quantity of interactions we
observe, but also quality. According to 2017 Adobe Life Ori-
entation surveys:
•
•
•
•
96% connected with the company’s core values of being
genuine, exceptional, innovative, and involved.
87% had a better understanding of the overall company
strategy
83% cited the virtual onboarding experience as highly
engaging
83% understood how our check-in performance frame-
work will enable their success
Additionally, we’re getting resoundingly positive quali-
tative feedback from new employees. Their perspective and
insights validates our direction as we reimagine learning and
talent development in richer, more immersive digital experi-
ences.
Adopting a digital model for delivering Adobe Life Ori-
entation has provided significant breakthroughs in creating
meaningful, personal, development experiences for employees
in a way that’s uniquely Adobe. From their earliest days, we
can validate first impressions and generate a level of excite-
ment about Adobe and the tools we use every day, giving our
new employees greater confidence to pursue collaborative,
global success. Moreover, we’re not just telling new em-
ployees what makes Adobe special, we are allowing them to
experience it firsthand, having them co-author the employee
experience itself.
For more information, download the Adobe case study:
media.thestrivegroup.com/adobe.pdf
Justin is the head of digital learning at Adobe. His team is responsible for delivering a
diverse and scalable ecosystem of digital learning experiences for Adobe employees
worldwide including on-demand learning content, virtual classroom experiences and
learning management platform technologies.
Justin Mass
Director, Digital Learning & Innovation
Adobe
8 July 2017