monality: Rotarians are people of action who want to make a
tangible difference.
There has been much discussion in the Rotary communi-
ty about social innovation – the
process of harnessing social
media to both draw in ideas
from a wide range of people
and share one’s own message.
I am personally promoting the
concept of Rotarians as today’s
much-needed heroes on social
media. I’m presenting a lighter,
more fun, more in touch, and
humorous side to Rotary, and
I see it grabbing the attention
of members and non-members
alike.
Social media has made Ro-
tary more relatable in the mod-
ern world, especially to Millennial members who may feel
disconnected with some of the old formalities of a 100-year-
old organization, but who are avid users of social media. My
own club, for example, is using Facebook and LinkedIn to
connect with local and international non-profit organizations
to find environmental, humanitarian, and economically viable
projects for member participation. We are using GoFundMe
to source finance projects and social media to gain exposure
for our causes.
Millennials are the life-
blood of Rotary, bringing fresh
ideas and insights and keeping
our clubs alive and relevant. In
turn, young professionals are
seeking a sense of purpose and
belonging that Rotary provides.
It’s a perfect match.
I’ve been inspired by the
superheroes I’ve encountered
in Rotary, the passion they
pour into their roles, and the
results they achieve. These
heroes live, eat, and breathe the
positive culture of the organi-
zation, and are rewarded by the
huge amount of goodwill and support that Rotary receives.
Superheroes don’t just exist in comic books or on the big
screen. And luckily, we don’t need to put on a cape to be effec-
tive. Each of us has the power to do some good in the world
and make a difference in the lives of others. That is why I’m
proud to be a Rotary Hero.
Rotary’s Four-Way Test
Of the things we think, say or do
1.
2.
3.
4.
Is it the TRUTH?
Is it FAIR to all concerned?
Will it build GOODWILL and BETTER FRIENDSHIPS?
Will it be BENEFICIAL to all concerned?
In 2000, Evan Burrell completed his professional training at the Ryde School of
Horticulture in Sydney, working as a horticultural landscape designer for 10 years
including time at the world famous Taronga Zoo.
In 2012, Burrell decided to develop his skills in the areas of strategy planning, digital
communication and community management. This led to a position as Digital Media
Coordinator in 2014 for the regional magazine Rotary Down Under (RDU).
Burrell has expanded his skills to educating local professionals and businesses across
Australia, focusing on the practical use of social media development. Burrell is an
accomplished public speaker, emcee, trainer, social media advocate and hardworking
Rotary volunteer.
Evan Burrell
Digital Media Coordinator
Rotary Down Under
[email protected]
APR-JUN 2018
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