Context
This concept is influenced by the success of the jewelry businesses and its long imprint on history. From the Egyptians to the Victorians jewelry has always been a sign of luxury and class. However overtime it became accessible to everyone and with such a development in styles and colours the market has grown massively.
This pop-up will sit in a market which isn't very well catered for, the products of this new developing style but made from sterling silver instead of nickle. This material is widely used in retail stores as it it cheaper to produce, however customers who are unable to wear nickle are then excluded from these products and cannot explore with their accessories. Customers who also want better quality earrings still at an affordable price will also be targeted, giving the pop-up a wider customer base. Which is why I believe Strictly Silver will be relevant and successful.