Concept
The concept, a pop-up destination based in Westfield Stratford that will stock fun, creative and on trend sterling silver jewelry at an affordable price with styling assistance available in store.
The store will have unique selling points, stocking silver jewelry like this , is something that isn't commonly done as silver is more expensive, however the demand for this product and styling service is relevant and will need to be marketed and visually displayed correctly in order to ensure customer footfall.
The use of contrasting and vibrant colours will ensure customer interest and demonstrate the creativity surrounding the products. Displays will be diverse and captivating to intrigue customers to have a closer look.