PESTLE
Political - With Brexit coming into full force the production of silver outside of the UK could become more expensive. This has been supported by the fact that the value of the British pound has become weaker during the Brexit process which doesn't help stores or customers. The huge threat of terrorism also has an impact on the amount footfall at major shopping destinations as they are seen as targets.
Economical- The uncertainty of Brexit has left many companies unsure of how they will run outside of the EU, meaning that deals of exportation and business ventures are not as easy to agree as the future and new rules are uncertain.
Social- The impact of social media and social expectations becoming more important in consumers lives is having an impact on the retail industry. As customers want to keep up with the latest trend which is constantly changing, the way they shop and think has adapted to the fast fashion industry where quality isn't as important anymore.
Technological- Customers now want a more technologically advanced experience in store, this is more expensive for the companies, however this makes the process more efficient which is what the customer would now expect.
Legal- In recent years working laws have become more important with companies being called out in the media if they do not follow the correct laws and procedures. Laws including the 5p carries bag charge have been implemented across the country to help stop plastic waste. As well as Minimum wage and employee care being implemented in the correct ways to make sure workers are being correctly looked after in the retail industry.
Environmental - With more and more talk around sustainability and global warming, companies are working hard to make sure they do everything the correct way. It is just as important for the customer as it is to the business to be implementing the correct procedures to work with the environmental agency, this can cause serious back lash if it isn't done correctly.