Social Media
This social media campaign will be used to promote and support the pop-up store. The media content follows the same theme as instore and is bright and creative. This is the consistent theme across the whole of the business.
The use of the #everythingsilver will help promote the store and give customers inspiration to post, showing the products that they have bought. These images will all collect under the hashtag and will be easily accessible.
Using social media to the stores advantage will help reach a wider audience and make the pop-up more successful.