Branding
The use of bags, boxes and receipt holders has a strong hold on the stores overall branding. The use of white bags reflects the idea of luxury, as this is used in several other luxury stores. However the brand is colourful and fun, which is reflected in the logo and ribbon. These items will be given to each customer who makes a purchase from the store.
Three types of boxes will be available; earrings, necklaces and bracelets. All other jewelry items can be placed in a relevant box.
These items will be placed behind the till bank, visual teams may place these as they like.
There will be no five pence charge for the bag as they will be made from paper, in interest of the customer and the environment.