Location
Deciding the location for this pop-up was extremely important to make sure that footfall was guaranteed. Westfield Startford City was deemed the most suitable location.
Placed close to the Olympic park and London city airport it will have lots of tourist visitors. As well as being one of the most known shopping centers in London with hundreds of shops and restaurants. This location also has many transport links making it easily accessible. Having a pop-up in this centre also gives the store enough room to create the space which it will need to thrive.