Atmosphere
The atmosphere will set the tone inside the pop-up store. It is important to have a strong atmosphere that customers will enjoy and identify the brand with.
The pop-up will be bright and fun with a creative flare. It will be an open space which will be welcoming for all customers. The music will set a bubbly and enthusiastic tone to keep visitors happy, as well as having a recognisable store scent that will be pleasing for all the customers.
This atmosphere will then set tones for all of the senses keeping the customers engaged and pleased without then even noticing.