Colour
This colour chart shows many colours over the spectrum, this symbolises that every colour and any colour can be used in this pop-up store.
The idea is to have a pop-up which is as colourful as the products which are being sold. Having a space like this should help bring footfall into the store.
However when using lots of different colours, it will be hard to make sure its not to harsh on the eyes, which is why most of the colours used are shown on the colour wheel and will be placed strategically to make sure they are shown in the best way possible.