Strictly Marketing Magazine May/June 2017 Dave Mattson Column Strictly Marketing Magazine dave mattson | Page 5

You can also view the profiles of other group members without being a connection – and other members
can see your profile as well. So this is a good strategic time investment if you have not yet graduated to
a paid LinkedIn membership. Just bear in mind that LinkedIn requires you to apply for group membership;
you’ll need to ask to join any group you are interested in. Most groups are very careful to admit only
those with relevant interest, experiences and background -- which is another reason to complete your
profile carefully.
All of this, of course, is in flux. In the movie The Social Network Jesse Eisenberg (playing Facebook founder
Mark Zuckerberg) observes: “Fashion is never finished.” Neither is Facebook. Neither is any other relevant
social media platform. And neither is social selling. It keeps changing and updating over time. We urge
you to engage with us on Twitter or LinkedIn – the handles are below – and let us help you stay informed
about the latest trends so that you can take your game to the next level.
leader
David Mattson is a best-selling author, sales & management thought leader & keynote speaker
for sales training seminars around the world. As CEO and President of Sandler Training, Mr.
Mattson oversees the corporate direction and strategy for the company’s global operations
including sales, marketing, consulting, alliances and support. His key areas of focus are
sales leadership, strategy and client satisfaction. Since joining Sandler in 1988, Mr.
Mattson has guided the firm to its position as a global provider of sales and management
training with over 250 operating units in 25 countries. Under his leadership, the
company has also been recognized four times in the Top 20 Sales Training Companies by
TrainingIndustry.com, and nine times by Entrepreneur magazine’s “Franchise 500” as
the number-one sales training company in the United States. Follow him on Twitter:
@Dave_Mattson.
Mike Montague is a Sandler Certified trainer and the Director of Content Marketing for Sandler Training Home
Office, where he is passionate about sharing the Sandler success principles and teaching the interpersonal
communication skills needed to greatly improve your life and business. Follow him on Twitter: @mikedmontague.
Find him on LinkedIn here.
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Strictly Marketing Magazine
May/June 2017