Strictly Marketing Magazine May/June 2017 Dave Mattson Column Strictly Marketing Magazine dave mattson | Page 2

Letter from the Publisher Greetings to all of our faithful readers out there! May is such a freshing month, summer is on its way, kids are almost out of school, and we have a new contributing columnist! Everyone please welcome Dave Mattson, CEO of Sandler Sales. Dave will be contributing sales related content, if you have a topic you’d like covered, email us and we can forward your request onto Dave. In this issue, its my pleasure to feature Cynthia de Lorenzi, our Google+ Expert and contributing columnist. We are so proud to have Cynthia as part of the team, she brings great insight into Google+ and all of its features! If you have a sales or marketing promotion you’d like to share, email us the details to be featured in one of our upcoming issues. We are making great progress on our marketing calendar, details are coming soon! We hope you enjoy this issue and be sure to look at our next issue, we are planning a face-lift to our magazine! Wishing you continued success, Credits In this Issue….. 3 Four mistakes marketers make when leveraging customer reviews 4 Notable Notes 6 Featured Column: Be One with Your Personal Brand and Marketing Using Google+ 8 The Nine things you need to know about Social Selling in 2017 11 The Marketer’s Playbook: Communication Skills 101 on How to Talk with Sales 13 Mobile Advertising Strategy: 3 Things to Keep in Mind 15 Future-Marketing, becoming Big Social Mobile: The undiscovered content 17 Should you be using Gamification in your market research? Strictly Marketing Magazine [email protected] Columnists: •Debbie Qaqish •Cynthia De Lorenzi •David Giannetto •Rob Basso •Dave Mattson Contributing Writers: •John Papadakis •David Aaron •Mike Montague •Adrienne Weissman 2 Strictly Marketing Magazine May/June 2017 Toll Free: 844-222-9740 www.strictlymarketingmagazine.com