Hit the Mark ….Continued
I left social media out of the short list above because
it is now a given that you must participate in the
online conversation. LinkedIn seems to be the best
choice for having a directed, business-related
conversation whereas Facebook is great for letting
your personality shine through. All these sites are
arranged around relationships and commonality, not
the traditional search model like Google. This is
where smaller organization like yours can really
shine because you don’t need sophisticated tactics
or a $50,000 budget; you just need to be you. Well,
a focused and targeted you.
I did not literally mean do nothing when competing
against a larger competitor. What I meant is, don’t
try to do exactly as they do. The biggest reason is
that you may not be able to afford to do it and you
will not get the same results if you mimic their efforts
on a fraction of their budgets. The power you have
is your originality, your reputation in the
marketplace and the small business expertise you
bring to the table. Don’t be just like GEICO - be just
like you.
Small business/Entrepreneur Advocate, Expert and Author
Robert Basso is founder and president of the New York
region’s largest independent payroll processing firm,
Advantage Payroll Services and a regularly sought out
small business guest speaker, mentor and media expert.
With over 2,500 clients, Rob has his finger on the pulse of
small business and has gained a wealth of knowledge
which he actively shares.
His mission is to assist
struggling small business
owners with growing
their companies, creating
jobs and rebuilding the
American economy. For
more information about
Rob and Advantage
Payroll Services, visit
www.RobBasso.com
20
Strictly Marketing Magazine March/April 2016