Debunking the Myth that Inbound Marketing is the Only Effective Method for Accelerating Lead Growth....
How Outbound Can Fill Your Lead Gen Void
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When asked the question, “what’s the biggest mistake B2B companies make today with their lead generation?” My response is…
“There is no silver bullet.”
Too many companies look for that one channel, tactic or growth hack that will unleash a flurry of leads into their funnel – at little to no cost, I might add. This is a fool’s errand. There’s no such thing… no one big ‘ah-ha’ moment, launch, campaign or thing that will ever make this happen.
Take inbound marketing for example. For more than a decade inbound marketing has been fully embraced by the B2B world so much so that some have sworn off
other types of marketing such as outbound altogether. Now I’m not suggesting for a minute that inbound marketing shouldn’t be part of a B2B marketer’s playbook because it should be and for good reason. That said, inbound marketing takes time to get right. Even the most experienced inbound marketer knows this. It takes time to onboard and set up the right marketing automation software. It takes time to write content and build your audience using inbound – and that’s okay.
Anybody who tells you differently is either lying or doesn’t have enough experience doing it to know any better.
The point is, a marketer should not just look to inbound, or to any one channel for that matter, as being their “silver-bullet.” See it as something you must commit to for the long-term. Just like investing financially… you need to be patient and it will pay you dividends in the form of leads down the road.