You are probably thinking that as a growing business you need 100 % focus dedicated 100 % of the time to growth . But it is this flexibility that can help you find a new and better way to reach your audience . Why , because you are thinking differently and possibly more creatively by thinking this way . How would you establish this kind of approach in your business ?
6 . Look for ideas everywhere . I love this one ! Google believes that great ideas can be found anywhere and they look for them everywhere . Open your doors wide and see just what might happen . Read , paint , walk or go to museums . Whenever you can get out of your office and away from your desk . It is in these spaces and moments you can ignite an idea that will have you running with excitement to test your new thoughts .
7 . Use data , not opinions . Today you can readily gather data from your efforts and slice / dice and mine it for clues as to how your message is reaching and impacting your marketing efforts .
8 . Focus on users , not competition . If your competitors are copying you it means that you are the one establishing where business is going and growing . But the most important place for you to focus your energy and time is on your customer . Make that the key point of your business and marketing efforts . You customers will get it and love you for it !
Cynthia de Lorenzi is an International Motivational and TEDx Women Speaker , Google + and Social Media Consultant , Futurist , Artist , Photographer , CEO and Chief Instigator Success in the City TV . www . successinthecity . org
6 Strictly Marketing Magazine July / August 2016