Of course, for some brands the power of .SOCIAL is
less about the advantage of social media and more
about the fact that the word is an exact match for
their brand or project. Information about Guy Kawasaki and Peg Fitzgerald’s book The Art of Social
Media: Power Tips for Power Users is available at
www.artof.social because that’s their brand and they
just so happened to find a new gTLD that perfectly
summed up who they are and what they represent.
Most recently, musician Rick Springfield and legendary act The Doors have registered .SOCIAL domains
and are using it in two different ways. For Springfield, it’s being used as a re-direct to his website
where he is promoting his latest album, “Rocket Science.” For The Doors, the domain serves as the main
website, allowing fans to then navigate the site the
way they choose – News, Gallery, Store and more.
Meanwhile, even Pope Francis has realized the value
of new domain names! Scholas.social is his new platform that enables schools an education networks to
be in contact with each other. In this case, the new
domain name offers an extra dimension – far better
than neutral extensions like .org or .net.
Additionally, websites branded with a .SOCIAL
domain are appearing with increasing frequency
across the most popular website builders, including
WordPress, Weebly, SquareSpace and Wix, indicating that it’s not just larger brands that have clambered aboard the .SOCIAL train.
While many gTLDs are relatively new, many brands
are already embracing this opportunity, utilizing a
.SOCIAL domain to redirect to the following social
platforms:
For individuals, startups, and SMBs, a .SOCIAL
domain can represent a more affordable option
than an expensive .COM, while resolving dilemmas
ranging from how to create a memorable call to
action, branding microsites and creating a memorable and clear path to social media content.
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Periscope
By Bill Glenn