MAIL LIST
POP UP ADS
Definition:"Pop-up ads or pop-ups are forms of online advertising on the World Wide Web. Pop-ups can be used to display advertisements. A variation on the pop-up window, the pop-under advertisement, opens a new browser window under the active window." -Wikipedia
Definition: "A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as "the mailing list", or simply "the list" -Wikipedia
We will be giving away a Strictly Denim jacket to one lucky Strictly Denim boss babe. To do this they will need to sign up on to our mail list via our website. We will then choose one lucky winner and announce them on our Instagram page. This is a good strategic way of marketing as we will always have our mail list database to go back to when we ever need to advertise something else. For instance discounts, new collections or new blog posts. Our email list is almost guaranteed to have only people who are interested in Strictly Denim on there. This is why it's important to have a mail list so if you need to directly target your main current audience you know to go.
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Here is a leaflet that will be featured in other similar brands delivery packaging for example missguided