AD CAMPAIGN
Our Ad campaign is built around our trending hashtag "Strictly Boss". This campaign is based on demonstrating to younger women that they can be sexy and intelligent at the same time. In life, it is seen that women have to choose between the two, meaning sexy and dumb or intelligent and ugly. When really this is not the case what so ever. We will be having a two-day business seminar sponsored by Strictly Denim. Inviting women professionals along the likes of Rosie Davis founder of the 'The London Fashion Agency' and Sharmadean Reid founder of 'Wah Nails'. To tell our audience about their entrepreneurial journeys. After our second seminar date, we will be having a party. This will be
exclusive to all the people who attended the 2-day business seminar. Our mixture of having the business seminar in contrast with the party lets our girls know its okay to be a boss who still likes to have fun. Our party will consist of music food and much more. Our social team will be responsible for taking lots of Snapchat videos as well as posting pictures on Instagram. There will also be many signs up reminding guests to post pictures using the campaign hashtag. In addition, we will have some the latest Strictly Denim clothing out on display for our sales team to sell. This event will be an open invite to anyone of our followers. However there will only be 80 tickets so its based on a first come first serve basis. From this Ad campaign, we wish to inspire younger people, gain more brand establishment and get more sale figures. We want our Strictly Denims girls to know that no matter which category you fall under all of them can be bosses in their own right.
Beauty & Brains