Celebrity Endorsement
Strictly Denim believes celebrity endorsement is crucial. Celebrity endorsement not only allows Strictly Denim to be opened up to a wider demographic but gives our current target audience the idea that our brand is valuable and good quality. Baring in mind our target audience is the younger generation we know they are inspired by celebrities and some may wish to be or look like their favourite celebrities.
If our audience sees Strictly Denim being worn by celebs they immediately want to find out more about our brand to alter themselves, giving them that 'star' quality they aspire to have.
Seeing a familiar face, for example, Kylie Jenner wearing Strictly Denim makes our brand memorable and gives everyone the impression our brand is dominating social media at that current time.
Two of our early celebrity endorsers will be Jordan Dunn and Kylie Jenner. We have chosen these two ladies as we believe they demonstrate the truth behind what being beautiful and intelligent means. Both celebrities have their own ran businesses as well as being beautiful models who live a glamours lifestyle. Both celebrities also have a very strong presence on social media and give many of young girls around the world some inspiration to feel empowered and to be girl bosses. Strictly Denim is all about girls feeling sexy and boss-like in our clothes. This is why we believe we have chosen the right celebrities, with the right demographic to enable Strictly Denim to grow a stronger following which will lead to a significant growth in sales.
Strictly Denim believes celebrity endorsement is crucial. Celebrity endorsement not only allows Strictly Denim to be opened up to a wider demographic but gives our current target audience the idea that our brand is valuable and good quality. Baring in mind our target audience is the younger generation we know they are inspired by celebrities and some may wish to be or look like their favourite celebrities.
If our audience sees Strictly Denim being worn by celebs they immediately want to find out more about our brand to alter themselves, giving them that 'star' quality they aspire to have. Seeing a familiar face, for example, Kylie Jenner wearing Strictly Denim makes our brand memorable and gives everyone the impression our brand is dominating social media at that current time.
Two of our early celebrity endorsers will be Jordan Dunn and Kylie Jenner. We have chosen these two ladies as we believe they demonstrate the truth behind what being beautiful and intelligent means. Both celebrities have their own ran businesses as well as being beautiful models who live a glamours lifestyle. Both celebrities also have a very strong presence on social media and give many of young girls around the world some inspiration to feel empowered and to be girl bosses. Strictly Denim is all about girls feeling sexy and boss-like in our clothes. This is why we believe we have chosen the right celebrities, with the right demographic to enable Strictly Denim to grow a stronger following which will lead to a significant growth in sales.