The reason as to why I've chosen Strictly Denim was due to quite a few different factors. The minute we were told about the project I started thinking about what exactly I wanted to do. I had a few idea's, for example, one of them included starting my own fashion agency. However my heart was set on doing an ecommerce based fashion store. In addition, I wanted mine to be different so instead of doing the clique street wear brand I found my special niche which was in denim. Originally my idea was to have one main girl to aim Strictly Denim at however, after evaluating my photo shoot and getting feedback I then decided to aim my brand at 4 different types of girls and create 4 different photoshoots which worked a lot better and represented my brand correctly. Denim is my favourite material as it not only looks good and suits any figure but it's also comfortable . I've also been rocking it from a very young and now I have many denim pieces at home including shoes, tops, skirts, jackets, jeans and more. So I decided to do an online fashion brand specialising in denim only. Which gave me the brand name of Strictly Denim. Denim is a material that never comes out of fashion and it can be worn differently depending on different seasons. It's also a material that no matter what your personal style is anyone can incorporate it into their outfits. Which is a crucial selling point I want to home into. Another thing is that my most loved fashion era has always been the 90's. In which they rocked the double denim trend a lot. Britney and Justin Timberlake were both rocking double denim on the red carpet when they were a couple and the likes of TLC and Destinies Child also rocked Tommy Hilfiger denim on the red carpet. In addition I'm inspired by the legacy brands such as Levi's and Diesel have built over the years and the success and demand for the denim they have.
Now I am encouraged to start my own legacy.
This is the start of Strictly Denim.
Inspiration
Page 2
Me in denim at 3
Me in denim at 17
Me in denim at 9 months