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#StrictlyBoss
One of the ways we wish to promote Strictly Denim will be starting off with a press release. It's key that we have one as the brand is new and does not have a strong enough following. However to get it to a position where its quite well known a press release will help to give the brand the exposure it needs. Our press release explains the days of our pop-up store as well as when and where it will be held. (A clear copy of what the press release says is in my pathbrite folder.) The press release will be emailed out to many fashion editors and journalists. We will also have the press release being promoted on the radio and on the Strictly Denim social media sights. We have chosen to have the pop-up store at 3-4 Carnaby street as Carnaby street is very popular with 100s of people walking throughout the street daily. Carnaby street also have stores we believe our target audience will potentially go into for example Vans, Levis and Puma. Although Levis is one of our competitors we believe its a smart move to have our pop up store on the same street as we will be doing our best to grab Levi's customers attention in drawing them to our pop up store. In addition 3-4 Carnaby street has held previous pop up stores, for example, the Nasty Gal pop up. This gives us the impression this space isn't too hard to get and is quite well known. On the day of our pop up store, we will be having food, drinks and lots of small competition games. Our games will be tactical methods of giving
our brand exposure. For example, one game will be 'most creative customer'. This will require our customers to create a really interesting selfie on Carnaby street in one of our Strictly Denim samples. Once they have taken this seflie they must post it on their Instagram with the hashtag 'Strictly Boss'. This is going to help drive more traffic to the Strictly Denim Instagram page. The person will the most creative post is allowed to keep their Strictly Denim sample outfit.
On the first day of our pop up store, we will be inviting three special fashion influencers. Patricia Bright, Freddie Harrel and Susanna Lau. All influencers will be required to post the press release on their social media to build up momentum and hype around our first launch day. This is in hope that Strictly Denim will get more followers as well as more people being interested to come down to our store to meet their favourite influencers. In addition, each influencer will be taking over the Strictly Denim's Snap Chat throughout the day. They will be showing off all the clothes and accessories as well as filming all the cool things going on throughout the day to get more people to come down. Patricia Bright is a youtuber as well as an influencer, therefore, she will be vlogging the day and posting it on her YouTube channel with over 2 million subscribers. This will definitely help to push our brand out there and drive a lot of traffic to our social media pages and website.