Strategic Cost-Saving Opportunities Digital 2014 | Page 8
Two for the money
Viable – and valuable – option
Health care savings opportunities for your company
Mid-sized companies can benefit from captive insurance companies, too
The captive insurance landscape
Much is not yet known about how
shop for insurance through mul-
Captive insurance companies
the Patient Protection and Afford-
tiple providers. However, private
Although captive insurance compa-
able Care Act will affect the admin-
exchanges can add their own filters
nies aren’t practical for smaller
istration of health insurance plans.
regarding the providers allowed to
companies with limited financial
It’s an evolving landscape that
participate and the criteria by which
resources, smaller companies
requires business owners, presi-
they can accept new customers.
can still utilize a captive plan by
dents and CEOs to stay vigilant in
“It’s basically a marketplace
pooling risk and resources with
their monitoring of the situation and
where, in theory, insurance compa-
flexible in their strategic planning.
nies can put their product out there
Two tools that business lead-
and say, ‘Here is the price if you’re
employees, you are too small to
ers should consider in fashioning
a 35-year-old male, and here’s
self insure,” says Fine. “But if you
the most prudent strategies for em-
the price if you’re a 60-year-old
can join together with four other
ployee coverage and plan cost are
female,’” says Goddard, principal,
100-employee companies, now
private insurance exchanges and
Insurance and Captive Insurance
you have 500 total employees, and
captive insurance companies.
Advisory Consulting. “But there
is a fallacy in the advocacy for
Alan Fine and Bill Goddard, In-
other companies.
“If you have a company of 100
additional risk that might happen
surance policies — such as cyber
used to be dominated by corpo-
to you in the future.”
risk, environmental and pollution
rate giants, as large corporations
Instead of paying into an
liability — are expensive or difficult
were the only ones with enough
insurance company’s profits,
to obtain. Others, such as medical
people and funding to finance a
your company keeps the profits,
benefits insurance, are suddenly
captive insurance company.
provided income outpaces claims.
more complicated and costly.
But as a result of changes in
That surplus can be used as a
“So if you can afford to fund
capitalization requirements, cap-
rainy-day fund to use as a buffer
your own risk, why not be in your
tive insurance companies are
against future risk factors.
own pool and not pay for some-
quickly becoming a viable option
“Insurance is based on pooling
body else’s problems? Rather
for mid-sized companies, as well.
risk,” says Bill Goddard, prin-
than exposing your business to
“A captive insurance company
cipal, Insurance and Captive
risks that could drain profits, you
is an insurance company that
Insurance Advisory Services
might want to consider starting a
companies — or, in some cases,
at Brown Smith Wallace. “When
captive insurance company, which
individuals — start themselves,”
you buy auto insurance, you buy
is essentially an insurance com-
says Alan Fine, member, In-
into a pool, where you’re assumed
pany owned and operated by your
that’s in the range where you can
surance Taxes and member
to be average within that pool
business,” says Goddard.
look at self insuring.”
in charge, Captive Insurance
for the purposes of premiums.
While it may sound great in prin-
For more on captives, see
Advisory Services for Brown
If you never have an accident,
ciple, it’s important to do your due
surance Advisory experts at Brown
exchanges. If you’re a company,
Smith Wallace, advise taking a
you used to bring everyone to one
the following article, an overview
Smith Wallace. “One of the big
you’re still going to be pooled with
diligence to determine whether a
very close look at these options.
insurance company. Now you’re
video or a more detailed video.
advantages to captive insurance is
people who have had accidents,
captive insurance company is truly
If you can find a number of other
that when you start an insurance
and you’ll pay for those accidents
the right route for you and your
company yourself, you can fund
through your premiums. Some in-
business to take.
“No strategy is one size fits all,”
bringing them to three insurance
says Fine, member in charge,
companies, or more. It might save
companies willing to go in together
Captive Insurance Advisory
you money, but it might not.”
and form a captive plan, becom-
Services. “You might find that
The key is whether you can
ing part of a captive insurance pool
both, one or neither are a good
maintain a healthy employee popu-
can allow you to flex the cost-con-
option for your business. But
lation — one where your employee
trolling muscle of a larger company.
you should vet these options
population is healthy overall and
thoroughly because they offer
doesn’t file a large number of
cause you can save money like
considerable opportunities.”
insurance claims. If those healthy
a large company would by self
employees purchase low-premium
insuring,” Fine says. “But you have
Private exchanges
plans from one of the competing
to have a large enough entity, in
Privately run exchanges operate
companies in the exchange,
terms of employee head count, for
much the same way as govern-
your company could keep rates
it to be worth exploring.”
ment-sponsored public exchanges,
fairly low.
“It’s something to study, be-
allowing individuals an interface to
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