In-store analytics and why you need them?
In-store analytics is principally the procedure of analysing and pulling meaningful
insights from customers’ behavioural data. The analysis attentions on several
customer behaviours, which can be measured when the customer is visiting the
store. In-store analytics is therefore focused on optimizing store performance & is
widely utilized by store owners to both enhance customer experience & drive sales.
Benefits of in-store Analytics
• Understanding customer needs.
• Marketing attribution.
• Personalized in-store experiences.
Development in In-Store Analytics Market:
The global In-Store Analytics Market is expected to grow at a CAGR of 22.4% during
the forecast period, 2019–2026.
Competitive Landscape:
Some of the major Companies in the In-Store Analytics Market are RetailNext, SAP,
SAS Institute, Inc., Thinkinside, Mindtree, Happiest Minds, Celect, Capillary
Technologies, Scanalytics, Inpixon, Retail Solutions.