STR 581 help A Guide to career/uophelp.com STR 581 help A Guide to career/uophelp.com | страница 63

5.Striving to create and market unique products for varied customer
groups is called
6.Which of the following is a value discipline?
7.Companies that pursue this value discipline strive to produce a
continuous stream of state-of-the-art products and services.
8.Which of the grand strategies is typically lowest in risk?
9.The grand strategy in which the firm directs its resources to the
profitable growth of a single product, in a single market and with a
single technology is termed
10.What is it called when current products are marketed, often with only
cosmetic changes, to customers in related market areas?
11.The acquisition of one or more businesses operating at the same stage
of the production-marketing chain is an example of
12.If a textile producer acquires a shirt manufacturer, this is called