STR 581 help A Guide to career/uophelp.com STR 581 help A Guide to career/uophelp.com | Page 31

communications tools would be her best option to build a favorable
impression among the prospective customers?
•
direct marketing
•
sales promotions
•
personal selling
•
public relations
24.
Viewing the world through the customer's eyes and constantly
seeking ways to create more value for the company
enhances__________.
•
affiliation with the customer
•
the richness of the relationship with the customer
•
the ability to identify the customer
•
the reach of the company toward the customer
25.
•
•
•
•
Backward integration occurs when a company_________.
produces its own inputs
is divesting unrelated businesses
is concentrated in a single industry
owns its own source of distribution of outputs
26.
Successful implementation of the differentiation strategy requires
a structure that___________.
•
focuses on the finance function
•
is dominated by the operations function
•
has specialized jobs.
•
decentralizes decision making
27.
Which of the following can a company do to reduce defection
•
Distinguish the causes of customer attrition and identify those
that can be managed better.
•
Increase customer lifetime value by increasing the non-monetary
costs of products.
•
Enhance the growth potential of existing customers through
cross-selling and upselling.