The Real Easter Egg Campaign 2018
The Real Easter Egg 2018 campaign is designed to reverse the trend
among young people by encouraging people to give them a Real Easter
Egg, which comes with a copy of the Easter story in the box. Mothers’ Union
members helped kick off the campaign. Helen Godfrey, from the Mothers'
Union in Edinburgh, said; "I have bought these eggs for my own
grandchildren. It is so important that we share and celebrate the Easter story
with younger
generations."
Speaking at the
launch of the
campaign, David
Marshall, from The
Meaningful
Chocolate
Company, said;
” It was quite a
surprise to discover
that nearly 60% of
under 24-year-olds
do not connect
Jesus with Easter.
There's an
opportunity for
those over 50 to buy a Real Easter Egg and pass on knowledge of the
festival to younger parents and grandchildren. We hope to distribute 250,000
stories with our eggs and reach more than a million people."
The Real Easter Egg is available from www.realeasteregg.co.uk , the One
World Shop in Edinburgh, in larger branches of Tesco, ASDA, Waitrose,
Morrisons and independent retailers.
About the Real Easter Egg
Out of the 80 million chocolate Easter eggs sold each year in the UK, The
Real Easter Egg is the first and only Fairtrade chocolate Easter egg with a
copy of the Easter story in the box.
Launched in 2010, more than a million Real Easter Eggs have been sold
with 750,000 of these sent through the post directly to churches and schools.
The success of The Real Easter Egg has meant that the production of
Fairtrade chocolate has moved to the UK.
Over £250,000 has been raised from sales for charitable causes.
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