The Reservati
The Reservation Desk is where the salon
is more important than ever when your s
is a vehicle to increase guest traffic, freq
ticket, and is a critical tool in quickly rebu
Consider digital consultations like
FaceTime, Skype or Instagram video
calls. This can help stylists understand
a guest’s service goals, especially
with color. Schedule time 1-2 weeks
prior to a service to remotely meet with
guests to understand their needs and the
products required.
During an in-salon checkout, encourage guests
to book and/or pay online to limit physical
touchpoints in the salon, if those services are
available. Providing guests choices on how
to book and pay makes them feel empowered
and can ease anxieties.
Choose a designated person to check salon
standards. Much like retailers encourage
shoppers to maintain safe distances, your
Reservation Desk staff can be a powerful
asset in monitoring your salon’s distancing
and sanitation standards throughout the day.