STILLWATER OKLAHOMA MAGAZINE / 42
For more information , ideas on ways to advertise your business , and get downloads / printable swag , visit www . sba . gov
Small Business Saturday is a day to celebrate and support small businesses and all they do for their communities . Small businesses need our support now more than ever as they navigate , strategize , and pivot from the long-lasting effects of the pandemic and economic setbacks . Since 2020 , many small businesses have had to scale back , relocate or even close . Large corporations and franchises don ' t need small town support , but your friends and neighbors do .
Founded by American Express in 2010 and officially cosponsored by SBA ( Small Business Administration ) since 2011 , Small Business Saturday has become an important part of small businesses ’ busiest shopping season . Reported projected spending among U . S . consumers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $ 17.9 billion according to 2022 Small Business Saturday Consumer Insights Survey , commissioned by American Express .
Small businesses are the heart of our communities . They donate to school fundraisers , partner with non-profit organizations , and sponsor local events . Small Business Saturday is Nov . 30 this year . The day was created to kick-off the holiday shopping season by celebrating and spending at your favorite local boutiques and eateries . There are many reasons to shop small and keep it local .
Here ' s a few to think about :
• Support local economies Buying handcrafted products from local businesses helps support local families and the local economy .
• Support artisans Buying handmade products supports the livelihood of the artisan who created it .
• Unique products Handmade products are unique and one-of-a-kind , unlike mass-produced items .
• High quality Handmade products are often higher quality because the artisan has more time to create the product and often uses sustainable materials .
• Enjoyable experience Buying handmade products is more enjoyable because you can get to know the maker and the story behind the product .
• Supporting small businesses Handmade products are often produced by small businesses and independent artisans .
STORY BY : JENNIFER JALBERT Stillwater Oklahoma Magazine
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STILLWATER OKLAHOMA MAGAZINE / 42