44 and cultural and sporting venues that cater to both visitors and locals .
SWO
Sounds like the value of tourism … and what can result from it , may be a bit under appreciated ?
CM
As the third-largest economic driver for
Oklahoma , and the largest industry in the world , tourism is the fastest-growing economic sector and is instrumental in stimulating and enhancing economic activities community-wide .
The Visit Stillwater team is ingrained into the fabric of the community which enables them to better assist consultants , developers , investors , meeting and event planners , and leisure travelers while generating wealth for our local business partners . As a result , Visit Stillwater drives economic success and enhances the quality of life for our residents .
SWO
Stillwater voters overwhelmingly approved a three percent increase in the visitor ’ s tax in February , how will that help ?
CM
When communities invest in destination marketing development , it becomes the catalyst for a cycle of economic benefits . Greater visitor spending supports more local jobs and generates additional sales tax revenue for local government . Investments in the visitor development cycle provide results that far surpass the initial investment .
The return on investment for the efforts of a destination marketing organization is typically felt much faster than within other economic development segments . It can also be a less expensive investment because the infrastructure is generally already in place with no need for costly and time-consuming utilities and capital projects .
Cristy Morrison has served as the President and CEO of Stillwater ’ s Destination Marketing Organization ( DMO ) since 1995 . In 2018 she was recognized with the state ’ s highest tourism honor — the Lifetime Achievement Award for her life ’ s work educating and promoting tourism in Oklahoma .
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STILLWATER OKLAHOMA MAGAZINE